Member-only story
Building a business from the ground up is never easy, but when you’ve already achieved success and have to start again, it can be especially challenging. That’s exactly where I found myself — a salon owner with a dream of reopening, but no clients, no salon space, and no income stream.
eBay became my lifeline. It was a way to generate income while I rebuilt my salon. However, after years of being used to buying products, testing them in my salon, and then stocking up, selling on eBay felt like a completely different game.
The biggest hurdle? Not knowing what would sell. Gone were the days of familiar products and a loyal clientele. Here, I was facing a vast marketplace with endless possibilities, but limited resources for research and marketing.
Selling Smart on a Budget
While running expensive ads wasn’t an option, I knew I had to optimize my listings. I spent time crafting compelling titles, using high-quality photos, and writing detailed descriptions. Every aspect of the listing became an opportunity to grab a potential buyer’s attention.
Then came the pricing strategy. Striking a balance between making a profit and attracting buyers was crucial. Researching similar items and competitor pricing helped me find the sweet spot.
